ClixScale is a Saas platform for marketing and financial teams to control and monitor marketing campaigns and bank accounts. This is an interesting product that was born out of a need of the company for a unique customizable platform for monitoring marketing activity. The uniqueness of this system on the competitor's products in the market is in its simplicity.
The project
My role
Working as the only designer on the team, I was in charge of the UX, prototyping, branding and UI. Working with the product managers of each department, and with R&D team members, I researched the usability of the platform and gated users' needs to help me decide on the entire UX.
Work process
The project started with an initial meeting with PMs and R&D members we we determined the goals of the product and wrote the first PRD.
Research
- Received and searched examples of marketing CRM systems that are in the market
- Conducted user questionnaires through the company's marketing managers.
- Analyzed results.
- Created user flow diagrams.
Wireframing
Working on Figma to wireframe the first low fidelity sketches of the main screens.
Testing
Using mockup tools, I made usability testing of the screens and received users feedback.
UI Prototyping
- Added UI of the brand's graphic language.
- Worked on micro animations and micro interactions.
- Worked alongside with R&D on the UI frontend development.
