Konelix is an eCommerce management Saas platform. The project was born from a need to simplify the use of stores and supply management systems that use the services of platforms such as Shopify and Magento.
The users of this system are online store managers and operators. With this system they can easily manage the store's products and their customers.

Working as the only designer on the team, I was in charge of the UX, prototyping, branding and UI. Working with VP ecommerce and with R&D team members, I researched the usability of the platform and gathered users' needs to help on decisions on the entire UX.

The project started with a product meeting with PMs and R&D members where we determined the goals of the product and wrote the first PRD.

Research

• Received and searched examples of eCommerce CMS systems that are in the market.
• Created personas and made assumptions for the potential users.
• Analyzed results.
• Created user flow diagrams.

Wireframing

Working on Figma to wireframe the first low fidelity sketches of the main screens.

Testing

Using mockup tools, I made usability testing of the screens and received users feedback.

UI Prototyping

• Added UI of the brand's graphic language.
• Worked on micro animations and micro interactions.
• Worked alongside with R&D on the UI frontend development.